Shimmering white sand. Turquise waves rushing onto endless stretches of beach. Palm trees lining the streets of an elegant area that is home to the rich and famous, the young and beautiful, the accomplished and ambitious.

This area of Florida, also known as the Gold Coast, is one that has attracted travelers for more than a century. Many are US or Canadian citizens who travel south in escape of the cold winters of the north, but a growing number of Europeans are following the example and settling in for an extended winter stay every year.

From the quaint city of Hollywood, which recently received an extensive renovation of its downtown area, to the clear blue waters of Northern Palm Beach, the Gold Coast boasts a wide variety of pastime experiences. It is home to some of the country’s most famous golf courses and tennis courts, and travelers looking for beautiful boutiques, elegant clubbing, boating, swimming, and relaxing on astonishing beaches need not look any further.

The Gold Coast consists of both a large mainland area and a strip of barrier islands, making it perfect to explore by car. And through the hot months of summer, prices in this region drop considerably on almost everything, offering sun-lovers the opportunity to experience a much less crowded and a much less expensive vacation all together.